Business Name: $MONEY WITCH$
Location: San Francisco, CA
Tell me about your business: I catalyze change for clients in their financial lives by offering practical and spiritual tools to shift their relationship with money. My premise is that what truly shifts behavior and habit is simultaneously addressing the root of it from a standpoint of healing while building practical skills and resources. I engage the tools of my intuition, astrology, magic, emotional intelligence, tax and bookkeeping knowledge, and business sense to craft creative and individualized solutions in order for people to achieve their financial and business goals.
I do this through Intuitive Financial Coaching sessions for individuals, couples, and business partners. I also offer tax preparation services and teach workshops. My goal for this year is to get my workshop offerings online so that more people can access them.
How does your queer identity play a role in your work? Mostly my Femme Business Lady Swag is off the charts.
What makes you most proud as a business owner? Connecting with clients in a space of healing and truth really feeds me. When people I've never met reach out via social media and say they identify with my work, that it resonates with them, and that it brought impact and healing to their life. I had a client write me a card that said "my quality of life has increased a lot since I met you". I am proud when I can feel the impact of my work through my communities' response to my business.
What makes you most proud as a member of the LGBTQ community? When we work hard to do better as we know better. When we make space for those most oppressed to come to the center of our movements and our priorities. When we use our style and our complexities to create language that helps navigate human incarnation on this earth more successfully. When we transcend and evolve.
What has been one of your biggest challenges getting to where you are? It has been, and continues to be, internally hard for me to come back from mistakes. When I make a mistake or a client is unhappy, I go immediately to questioning my own value, and questioning the value of my business. So I work really hard to try to respond to mistakes with curiosity and gentleness. What really happened? How can I do better next time? What can I learn more about so that I don't make a similar mistake next time? And, always relevant, did I set my self up for the situation by allowing my client to have expectations that were not ones I would be able to or interested in meeting? The longer I am in business, the more I learn the value of working with clients who truly want exactly what I want to offer. That being said, I think it takes a few years to reach that level, and as baby businesses we often need to open up to a wider range of clients in order to learn more about what our business is truly going to become. And to just get that cash flow! No shame in the hustle. But reaching the discernment stage is a beautiful thing.
What is one piece of advice you would give to an up and coming queer entrepreneur? When running a small business or growing a soloprenuer type situation, it's easy to get consumed by the admin and the actual providing of product or services. There's always a million things on the to-do list and it seems absurd to build blank space and time into your business. It seems anti hustle. But it's so essential to non-negotiably make space to space out, read about, think about, and be creative in and about your business. A business needs to be a responsive organism, one that listens and changes and doesn't become stagnant. That is what can give small businesses an edge- they are dynamic and exciting and niche.
The Proud Business Project is a photography project highlighting LGBTQ business owners and entrepreneurs in the Bay Area who honor their identity in their business to serve their community in a bigger way. Do you know a proud business owner? Email firstname.lastname@example.org with the subject "Proud Business Project".