Business Name: Jessica Sabogal

Website and Social Media ig: @jessicasabogal

Location: Oakland, CA

Tell me about your business: Women Are Perfect has taken on it's own entity. What first began as a public mural project turned into thousands of women of color wearing a shirt or holding a poster that expressed how they felt about themselves. It's incredible. Sometimes I'll walk into a party and someone I don't know will be wearing a WAP shirt. It's incredible. Nonetheless, I'm a muralist, printmaker and designer.

How does your queer identity play a role in your work? Being a lesbian is everything. But it doesn't come over being a woman or being Colombian, or being the daughter of immigrants, or being born in SF. You can't experience one without the other.  They exist within me all at once all at the same time. Mostly I think it just causes me to push boundaries because most of the things I want to create don't exist in the world yet. 

What makes you most proud as a business owner? Growing up I wanted to be the president of the United States, which led me to studying political science in college. I wanted the job that would bring the most social change, and I thought the president could do a good job at that. I wanted to learn all about how our government worked, and about what laws are in place, so that I could change them. Once I graduated, I wanted nothing more than to bring political change to an ever broken system, but I didn’t want to be a politician to have to do it. I knew I had to go big. I knew I had to create something large scale that could grab the attention of a mass audience. Muralism does that—it's a disruption and public confrontation.

What makes you most proud as a member of the LGBTQ community? It's not perfect, but for the most part we work to uplift each other's sacredness, whom history has forced to believe are less than human.

What does community mean to you? It means showing up. It means listening. It means asking where you're needed and how you can best serve the folks around you. It means asking for help. It means being helped without being asked.  

What has been one of your biggest challenges getting to where you are? Fear. 

What is one piece of advice you would give to an up and coming queer entrepreneur? Your fears will never amount to reality. 

The Proud Business Project is a photography project highlighting LGBTQ business owners and entrepreneurs in the Bay Area who honor their identity in their business to serve their community in a bigger way. Do you know a proud business owner? Email with the subject "Proud Business Project".